Dyson and Eureka Essay Example for Free

Dyson and Eureka EssayBissell Homec are Inc. is an American vacuum cleaner manufacturer which has a rich heritage spanning one hundred thirty years of innovation. Towards the end of the nineteenth century, they improved on their initial carpet cleaner design and began manufacturing on a large-scale. Midway through the twentieth century, Bissell had piecemeal transformed into a full-fledged vacuum cleaner business by incorporating feature such as shampooer and integrated heater. Bissells innovation was responsible for introducing dark cleaning into the mass market, which was once confined to commercial providers. Bissell has managed to build up a good reputation over the years by sustaining quality and grammatical construction reliable products. Its cleaning business today is categorized into products such as deep dry cleaners, vacuum cleaners, bare floor cleaners and cleaning formulas. Their deep cleaners come in canister, upright and compact variants. They also include speci alty attachments for cleaning couches, cars and electronic equipment. Bissell also does healthy business by selling accessories for its do line of cleaning equipment.Bissell markets it specialty products to three different markets that include allergen control, eco-friendly and pet products. Recognizing the critical need for being environment conscious, Bissells current strategy is to direction on its sustainable design objective. It has introduced cleaning products made of recyclable materials and adopted eco-friendly manufacturing techniques. For instance, one of its compact deep cleaners Little Green does not make up PVC and is made of recycled materials, while its cleaning formula is free from phosphates and other toxic metals (Bissell 2008).It also manufactures a steam mop which eliminates the need for using chemical substance formulas that cause fumes. One of Bissells noteworthy strategic initiatives is closed loop manufacturing which uses post consumer recycled materials to manufacture new deep cleaning and vacuuming equipment. Its chemical blow work play uses reused resin from trimmed-off waste to manufacture new bottles. Bissell also has recycling programs for battery, paper, Styrofoam and computers in its premises.It is fulfilling its corporate social responsibility by doing charity work for children at a lower place the Ronald McDonald House Charities it also contributes by collaborating with an online pet adoption community, Kent County Humane Society and Grand Rapids Public School system (Bissell Centre Annual Report 2007). These initiatives commit been instrumental in providing Bissell an environment and socially conscious brand image. Bissells primary competition comes from Hoover other competitor brands worth mentioning are Dyson and Eureka.The price of Bissell products is quite comparable to other similar products in the market, thereby remaining competitive in the consumer market. Bissell vacuum cleaners are relatively easy to operate, to a greater extent efficient and lighter in weight compared to the competition. Its reliable customer service is also noteworthy in todays consumer-driven market. Their vacuum cleaners are also widely available in retail outlets, online shops and home-improvement stores, thereby being easily accessible all over the country.However, their carpet cleaning variants are for the most part available upon order owing to their size. Bissell have also smoothly transitioned into the age of information technology, as its website lucidly explains the features of its products and helps customers pick the right model for their requirement. Bissells prox objectives include venturing into untapped markets in the global arena and diversifying into allied industries. Its latest business venture is its purchase of Woolite, it effort to diversify into the upholstery and carpets domain.It is also in the process of constantly developing new products to simplify domestic cleaning while striving to make a greener tomorrow. Bissell is poised to conquer newer markets in the near time to come owing to the recent strides in globalization. Reference Bissell. (2008). Earth-Friendly Cleaning Solutions for your Home. Retrieved 31 July 2008, http//www. bissell. com/Page_id/47134/Earth_Friendly_Products. aspx Bissell Centre. Bissell Centre Annual Report 2007. Retrieved 31 July 2008, http//www. bissellcentre. org/documents/annualreport. pdf